Brand Strategy for Creatives

online short course

R9 800.00
course fees
9
modules
9 weeks
duration
registration
anytime

Why a Brand Strategy for Creatives Course?

Have you ever wondered how the likes of Apple, Disney and Uber have managed to create such powerful, differentiated and relevant brands in this competitive business environment? In this course you will be taken through the typical brand strategy process as used by leading agencies and large corporations to create and manage iconic brands. Understanding and building a credible link between brand strategy and business strategy is key to the success of any business wanting to make a mark in this hyper branded world.

Summary

Welcome to this Brand Strategy for Creatives online short course. This is a modular online course hosted by CityVarsity Online.

The modules of this short course have been designed especially with the aim to:

  • Give brand and marketing managers, entrepreneurs, as well as business owners, actionable tools to create, refresh or improve their brand value.
  • Help you establish a credible link between brand strategy and business strategy.

By the end of the course, you will be able to link brand strategy with business strategy and understand the fundamentals of brand strategy with the aim of increasing brand strength and brand value.

As an individual you would have increased levels of competence, and be able to:

  • Understand how to link brand strategy and business strategy
  • Create a compelling and differentiated brand proposition
  • Navigate your brand in a post-digital era
  • Manage a brand refresh or create a new brand

Subject Expert

 

Nicholas Kühne is Wunderbrand founder and owner. He has over 15 years’ experience working across the most exciting frontier markets in Africa and Asia. He cut his teeth at Nando’s working on Africa’s most iconic brand, he headed up marketing at MTV Africa (Viacom) and launched Comedy Central into Africa.

Nicholas was also an MD of Interbrand in Africa, leading projects from airline rebrands to bank branch designs. He is passionate about working with brands in emerging markets to become global leaders. Nicholas is a guest lecturer at a variety of business schools and a regular keynote speaker. He has a degree with a double major in marketing and communications from the University of Johannesburg and is a Chartered Marketer.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

In order to get the full benefit from this course, you require the following:

  • Computer/Laptop/Tablet
  • Stable internet connection
  • Firefox/Microsoft Edge/Chrome web browser (latest version)
  • Adobe Acrobat, or similar PDF viewer
  • Microsoft Word/Pages (ability to export documents as PDF files)
  • Email/Cell phone for notifications and communication

How You Will Learn

  • Online Learning Studio
  • Module Notes
  • Videos
  • External URLs
  • Quizzes
  • Assignments
  • Feedback
  • Forum Discussions
  • Academic Support

This course is presented through an interactive learning platform – our Online Learning Studio. You are encouraged to refer to external URLs for a broader understanding and complete the quizzes in order to test your own grasp of each module. Feedback on your assignments will deepen your learning experience, and your participation in the discussion forum with your fellow students brings the classroom into your space.

Certification

Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    Introduction to brand strategy
  • MODULE 2
    Brand positioning
  • MODULE 3
    Creating a great brand proposition
  • MODULE 4
    Brand architecture and naming
  • MODULE 5
    Brand identity
  • MODULE 6
    Brand internalisation and customer journey
  • MODULE 7
    Brand management in a post-digital era
  • MODULE 8
    Summary and final project

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit
Zapper

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