R12 500.00

course fees

6

modules

6 weeks

duration

Anytime

registration

Digital Marketing Essentials


Professional

Step up with relevant and up to date tactics, techniques and skills essential to power up in the digital marketing game.

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R12 500.00

course fees

6

modules

6 weeks

duration

Anytime

registration

Payment options available to you

Summary

Digital marketing is becoming increasingly indispensable in all business sectors. More and more businesses have to be mindful of their online presence and proactive in assuring that they implement innovative digital marketing strategies as all relevant conversations, whether big or small, are happening online.

This programme, developed by the Digital Marketing Institute, offers anyone who is required to speak to people the opportunity to gain and improve digital skills by understanding why and how digital continues to disrupt and transform all types of businesses in today’s modern world. Gain insight into customer behaviour, the changed buying process, websites, social media, challenges and risk mitigation strategies.

Tutor Support

Welcome to the Professional Certification in Digital Selling course. With this course, you will understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller. Gain insight into the traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

Certification

Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
    Foundations of Digital
  • MODULE 2
    Web and Email
  • MODULE 3
    Social Media
  • MODULE 4
    Social Customer Service
  • MODULE 5
    Challenges and Risks
  • MODULE 6
    The Digital Mindset

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