R6 600.00

course fees

4

modules

11 hours

duration

Anytime

registration

DMI Tracks Digital Strategy


Tracks

Fast track your knowledge of digital strategy by understanding how to place digital at the heart of your business, how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

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R6 600.00

course fees

4

modules

11 hours

duration

Anytime

registration

Payment options available to you

Description

Interested in developing your content marketing skills even further? Are you ready to take the next step in improving your career capabilities?

Why not open doors to new opportunities with our DMI Tracks Digital Strategy This brand new short course is tailor-made for those who are already working in a Content Marketing position but are eager to master their skills for an evolving digital world.

This programme includes: Interactive modules; Practical Toolkits and Templates; Associate Level Certification; FREE DMI Membership

What It’s All About

You’re probably wondering, what are DMI Tracks? They are designed to deliver Just-in-Time learning and digital readiness for students and professionals alike. Our Tracks consist of specialized bite-sized lessons, complete with interactive learning tools that target competency and readiness for those in specific digital marketing roles and disciplines. They focus on upskilling and providing performance support for people in digital marketing roles who want to be on top of their professional game.

How are DMI Tracks Different

DMI Tracks are not like your average course. In fact, they’re much different. They contain a broad variety of interactive tools to suit all learning styles. Each DMI Track is bursting with the latest industry insights, expert-driven case studies and best practices, quick reads, webinars, presentations, downloadable tools and much more. DMI Tracks content can be consumed in any sequence, and they’re designed to deliver learning in short bursts. Varying between 8-12 hours, each DMI Track will award you an Associate Certification.

Module Outline

  • The Customer and Your Brand Story
  • Setting a Budget, Nurturing a Team, and Assessing Risk
  • Channel Planning for a Complex Buying Process
  • Becoming a Digital Leader

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