Visual communication through the medium of graphics is found in almost every aspect of our daily lives, and good design helps to ‘tell a story’ effectively and attractively. Perhaps you are already part of the design industry, but needing to develop your command of the principles that underpin excellent design or maybe you are looking to kickstart a career in the dynamic world of graphic design. Here you will learn to use space, colour, image and typography for successful communication with your target audience.
Welcome to our course on the Principles of Graphic Design! Think about your favourite product: What is its logo? That’s the job of a great graphic designer: to create lasting images, enhanced with practiced use of space, colour and typography. Images that live on in our minds, beyond the product, person or event once advertised.
By the end of this course, you will have learned the processes, principles and elements that go into memorable design.
Mandy Roberts is a graphic designer and illustrator based in Cape Town. She learned graphic art and printmaking techniques as a teenager and continues to be fascinated with this form of visual expression. Her playful and innovative design signature combines technical expertise with artistic flair. She has been a teacher in the field of graphic design for a number of years and continues to work as a graphic designer and illustrator in the industry. She has worked on numerous large-scale design projects such as the J&B Met and The Standard Bank Jazz Festival.
With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.
In order to get the full benefit from this course, you require the following:
This course is presented through an interactive learning platform – our Online Learning Studio. You are encouraged to refer to external URLs for a broader understanding and complete the quizzes in order to test your own grasp of each module. Feedback on your assignments will deepen your learning experience, and your participation in the discussion forum with your fellow students brings the classroom into your space.