Professional Certification in Digital Marketing

online short course

R17 500.00 R14 870.00


10 weeks

Why a Professional Certification in Digital Marketing Course?

This course benefits various levels of skill and experience, and will empower you to maximise the impact of your marketing through powerful digital tools. Becoming a Certified Digital Marketing Professional will enable you to create a cohesive, and effective online marketing strategy.


Welcome to the Professional Certification in Digital Marketing course. Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional. Developed by the Digital Marketing Institute, this course will teach you, through a series of comprehensive, structured modules, how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
    Introduction to Digital Marketing
  • MODULE 2
    Content Marketing
  • MODULE 3
    Social Media Marketing
  • MODULE 4
    Search Engine Optimization (SEO)
  • MODULE 5
    Paid Search (PPC) Using Google Ads
  • MODULE 6
    Display and Video Advertising
  • MODULE 7
    Email Marketing
  • MODULE 8
    Website Optimization
  • MODULE 9
    Analytics Using Google Analytics
  • MODULE 10
    Digital Marketing Strategy

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit


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