Specialist Certification in Search Marketing

online short course

R17 500.00
course fees
8
modules
8 weeks
duration
registration
anytime

Why a Specialist Certification in Search Marketing Course?

The Specialist Certification in Search Marketing programme is aimed at individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimisation professionals. This certification is also perfect for anyone who would like to pursue a career within the search marketing or overall digital marketing domain.

Summary

Welcome to the Specialist Certification in Search Marketing course. Developed by the Digital Marketing Institute, this course will focus on current trends and best practices in search marketing. As well as learning how to produce innovative and creative search strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

Certification

Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
    Introduction
  • MODULE 2
    SEO Set-up
  • MODULE 3
    SEO Content
  • MODULE 4
    SEO Workshop
  • MODULE 5
    Paid Search
  • MODULE 6
    Display Advertising
  • MODULE 7
    Analytics with Google Analytics
  • MODULE 8
    Strategy and Planning

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit
Zapper

NEED MORE INFORMATION ABOUT THIS COURSE?

Complete the fields below to receive the course information pack.
*Required fields
By providing us with your contact details, you agree to the use of your data as described in our terms and conditions to receive communications. You may opt out of receiving communications at any time.

RECOMMENDED COURSES