R27 999.00

course fees

8

modules

8 weeks

duration

Anytime

registration

Certified Search Marketing Specialist


Specialist

This course is for individuals responsible for planning, executing or measuring search marketing campaigns, inclusive of the digital marketing field.

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R27 999.00

course fees

8

modules

8 weeks

duration

Anytime

registration

Payment options available to you

Summary

Welcome to the Specialist Certification in Search Marketing course developed to focus on current trends and best practices in search marketing. As well as learning how to produce innovative search strategies and how to leverage these to gain a competitive advantage for your business and career.

Tutor Support

Welcome to the Professional Certification in Digital Selling course. With this course, you will understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller. Gain insight into the traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.

Course and Technical Requirements

BASIC REQUIREMENTS
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

ADDITIONAL REQUIREMENTS
Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.

Certification

Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
    Introduction
  • MODULE 2
    SEO Set-up
  • MODULE 3
    SEO Content
  • MODULE 4
    SEO Workshop
  • MODULE 5
    Paid Search
  • MODULE 6
    Display Advertising
  • MODULE 7
    Analytics with Google Analytics
  • MODULE 8
    Strategy and Planning

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