Specialist Certification in Social Media Marketing

online short course

R20 000.00 R16 000.00


10 weeks

Why a Specialist Certification in Social Media Marketing Course?

Have you ever wondered what goes into the marketing and social media of a brand? Has a brand’s social media account instantly grabbed your attention, leaving you in awe of their marketing team? And lastly, have you been intrigued to a point where you knew you wanted to be part of the genius team? This course was developed by the Digital Marketing Institute and by completing it, you can be part of the ever-changing digital social media marketing world. This course is ideal for the social media specialist or enthusiast looking to up their skill set in the digital world.


Welcome to the Specialist Certification in Social Media Marketing course. With this course, you will learn how to create and implement social media strategies to be able to excel in the digital space. This course teaches you the best digital practices and marketing techniques needed to boost a brand or product. At the end of this course, you will be able to identify trends, produce innovative and creative social media strategies, boost brand awareness and reach social media success. Over and above this, you will be able to interpret campaign analysis results in order to push brand sales and advance your social media marketing career.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
    Social Research
  • MODULE 2
    Content Creation
  • MODULE 3
    Content Outreach
  • MODULE 4
  • MODULE 5
  • MODULE 6
  • MODULE 7
    Instagram and Snapchat
  • MODULE 8
    YouTube and Social Video
  • MODULE 9
    Social Customer Service
  • MODULE 10
    Strategy and Planning

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit


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