Specialist Certification in Strategy and Planning

online short course

R18 000.00 R15 300.00


9 weeks

Why a Specialist Certification in Strategy and Planning Course?

The Specialist Certification in Strategy and Planning programme focuses on the planning, implementation and measurement of your overall strategy, customer service, communications and resourcing across digital channels.


Welcome to the Specialist Certification in Strategy and Planning course. This Digital Marketing course in digital Strategy and Planning is aimed at individuals who are responsible for the planning, build, execution or measurement of digital strategy and planning – digital marketing or strategy specialists, consultants and executives. Ultimately, this specialist certification is for anyone who would like to pursue a career or enhance their overall digital marketing knowledge base.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.

Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.

Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.


Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 1
  • MODULE 2
    Traditional Communications
  • MODULE 3
    Digital Communications
  • MODULE 4
    Digital Channels
  • MODULE 5
    Marketing Automation
  • MODULE 6
    Budget and Resourcing
  • MODULE 7
    Big Data and Analytics
  • MODULE 8
    Digital Leadership
  • MODULE 9
    Strategy Formulation and Plan

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit


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