R85 125.00

course fees

6

modules

44 weeks

duration

Anytime

registration

Expert-Level Certificate in Digital Marketing

Postgraduate Certification in Digital Marketing


Professional

Get the expert knowledge, insights and skills to lead your business or career forward. This postgraduate certification provides a deep knowledge of Digital Marketing that gives you the latest thinking in Digital Strategy, CX, Search, Leadership & Management and much more.

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R85 125.00

course fees

6

modules

44 weeks

duration

Anytime

registration

Payment options available to you

Description

Trends, tools, insights, strategies, new channels and more. Essentially, it’s about practice – best, newest, most innovative. This is a practitioner-led course. You are learning about a compelling, responsive world, ultimately powered by the minds of billions of people, so we bring that sense of dynamism into the virtual classroom.

The best learning is doing, so DMI Certification happens when you have completed two real-world style assignments. What you produce is a comprehensive digital marketing strategy.

And it will be exciting.

Simple Admission Process

Application for this advanced digital marketing course is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

How Will I Learn

We live our promise of new and relevant. ‘No point learning new stuff in tired old formats’ – our clever new Learning Platform is what they talk about when they talk about immersive. The user experience is smooth, seamless and all about you. Let it make you smart and happy on desktop, mobile or tablet.

Here’s how the latest version walks the talk on new:

  • Short courses called DMI SPRINTS (Analytics, Content Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design). They’re called sprints because this is efficient learning that takes you where you want to go – fast
  • Up to 60% more learning interactions
  • Bite-sized lessons (10-20 minutes)

But that’s not all. We have also created a 360 degree learning environment for you, which we call MYDMI.

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up-to-date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360-degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Certification

Digital Marketing at Expert level is a true meeting of thought and practice, so assessment involves two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. What you produce is a meaningful and grounded digital marketing campaign, from conception to completion – from that first glint in your marketeer’s eye all the way through final measurements and analysis of success. This is as close to real-world experience as it gets. You are now ready to lead.

We Get You In The Game And Keep You There

In addition to the advanced course in digital marketing, we give you the tools you need to build and maintain your career with DMI Membership. Throughout this programme you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.

Course Outline

  • Strategy and Planning
    Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
  • Search and Digital Channels
    Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
  • Digital Selling
    Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates.
  • Leadership and Management
    Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
  • CX, eCommerce and CRO
    Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
  • Social Media Marketing
    Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
  • Essential Skills
    Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

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