Introduction to Copywriting

online short course

R7 400.00 R6 660.00


12 weeks

Why an Introduction to Copywriting Course?

The need for this course stems from a growth in the advertising industry for individuals with their strength in language and writing. With the surge of digital, the industry is more favourable than ever for upskilling and growth. Have you ever wondered who writes the words you hear in a TV advert or radio ad? Or who conceptualises the latest innovations from your favourite brands? Copywriters write, craft and execute copy in adverts to successfully drive a message to their audience, which, in turn, translates into sales. This is no easy task and over the following weeks, you’ll learn just what it takes to be a copywriter and how your words affect the bigger picture.


Welcome to the Introduction to Copywriting online short course. By the end of the course, you will have the skills to write for advertising and be empowered to pursue a career in copywriting.

Subject Expert

Mishqa Rossier is a qualified copywriter who graduated with a Bachelor of Arts in Branding and Communications, specialising in copywriting from Vega, the brand communications school. After cutting her teeth in advertising agencies, she extended her copywriting skills to publishing, e-commerce, digital agency and corporate communications. She has a total of nine years of experience in the industry but would like to focus her skills in a digital environment in the near future. Mishqa currently works in corporate communications for an international healthcare group.

Tutor Support

With the freedom that online education brings, CityVarsity Online students can upskill in their own time, from almost anywhere on earth. Well, anywhere where the internet is accessible, that is. But although our students may roam far and wide, they are never far out of our minds.

Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience. The Online Academic Tutor, who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offer advice and provide further clarification on any academic aspects.

Course and Technical Requirements

In order to get the full benefit from this course, you require the following:

  • Computer/Laptop/Tablet
  • Stable internet connection
  • Firefox/Microsoft Edge/Chrome web browser (latest version)
  • Adobe Acrobat, or similar PDF viewer
  • Microsoft Word/Pages (ability to export documents as PDF files)
  • Email/Cell phone for notifications and communication

How You Will Learn

  • Online Learning Studio
  • Module Notes
  • Videos
  • External URLs
  • Quizzes
  • Assignments
  • Feedback
  • Forum Discussions
  • Academic Support

This course is presented through an interactive learning platform – our Online Learning Studio. You are encouraged to refer to external URLs for a broader understanding and complete the quizzes in order to test your own grasp of each module. Feedback on your assignments will deepen your learning experience, and your participation in the discussion forum with your fellow students brings the classroom into your space.


Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.

module outline

  • MODULE 0
    Orientation Module
  • MODULE 1
    Understanding Copywriting
  • MODULE 2
    Content Creation
  • MODULE 3
    How to Write for Social Media and PR
  • MODULE 4
  • MODULE 5
    How to Write Digital and Mobile Copy
  • MODULE 6
    Understanding Search Engine Optimisation (SEO)
  • MODULE 7
    Freelance Copywriting
  • MODULE 8
    How to Write for Television
  • MODULE 9
    How to Write for Radio
  • MODULE 10
    Copywriting Career Paths
  • MODULE 11

Payment options available to you

Credit Card
Payment Plan
EFT/Direct Deposit


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